An introduction to Brainstorming techniques

This short video introduces the concept of Brainstorming, a well-known technique first introduced by Alex Osborn that encourages creative thinking, whilst enabling a group of people to be involved in problem solving or idea generation.

The video outlines the guiding principles that underpin a Brainstorming session, mentions some of the potential benefits and outlines some of the variations on the technique.

To help navigation, we have included key timings below:

0:00 Introduction to Brainstorming
0:34 How to run a Brainstorming session
0:56 Four guiding principles of Brainstorming
2:14 Benefits of Brainstorming
2:34 Individual Brainstorming
2:48 Directed Brainstorming
3:08 Structured Brainstorming
3:56 Reverse Brainstorming
4:34 Potential issues with Brainstorming
5:56 An alternative approach