Why "Know, Like, Trust" WON'T Boost Sales (Mistakes to Avoid!)

In this thought-provoking video, we uncover why the 'Know, Like, Trust' framework isn't enough to drive sales conversions. If you've been struggling with low conversions or lead generation despite using this method, you're not alone! We’ll reveal the critical mistakes to avoid and introduce new sales strategies to boost your lead conversion and elevate your sales funnel.

Watch as we explore deeper customer dynamics and share actionable tips to help you build genuine connections that lead to real sales growth. Whether you're a marketer or a small business owner, you'll learn how to move beyond the traditional 'Know, Like, Trust' model and implement proven steps to improve conversion rates.

Stay until the end for exclusive insights and strategies you can use right now to transform your sales strategy and boost your business success. Subscribe for more marketing tips and sales growth strategies!

Show notes: Selenawoodward.com/018
Event: selenawoodward.com/event


Chapters:
00:00 - Why Isn’t 'Know, Like, Trust' Boosting Sales?
Discover the common misconception that simply using the Know, Like, Trust framework is enough to drive sales.

00:44 - How Many Touchpoints Do You Really Need?
Learn how 80% of successful sales happen after four or five touchpoints and why follow-ups are essential.

02:05 - Why Isn’t 'Know, Like, Trust' Converting Leads?
Find out why having leads who know, like, and trust you may not always result in higher conversion rates.

03:22 - Ready to Improve Sales? Join My Event!
Get details on the upcoming event at selenawoodward.com/event and how it will help you refine your messaging.

04:13 - What Is the Curiosity, Enlightenment, Commitment Triangle - why does it work?
Explore Donald Miller’s Commitment Triangle and why it's crucial to move beyond Know, Like, Trust for effective sales.

05:55 - How to Hook Your Audience with Curiosity
Learn how to spark curiosity in your audience and pull them into your message for better engagement.

06:10 - What’s the Enlightenment Phase in Sales?
Discover how to guide your audience through the Enlightenment phase with proof, authority, and testimonials.

07:38 - Why You’re Missing the Commitment Phase in Sales
Understand why Know, Like, Trust isn’t asking for commitment and how to implement this final, crucial step.

08:44 - How to Make It Easy for Customers to Commit
Learn how to optimize your website and messaging to make it easy for customers to take action and commit.

09:17 - Are You Just Collecting Followers or Converting Sales?
Ask yourself whether you’re focused on collecting followers or turning those followers into paying customers.

10:18 - Want to Fix Your Sales Funnel? Let’s Dive In Together
Get ready to dive deeper into your sales funnel and messaging at the upcoming