Refining Your Pitch: The Brand Statement

The Brand Statement clearly defines what makes you a unique job candidate and how you will add value to the company. You will use this statement for your LinkedIn profile, resume summary, cover letter and networking conversations, so it is imperative that you craft and present a brand that is authentic and compelling. This interactive workshop will address: Understanding and Crafting the Brand Statement, Aligning the brand statement to your career portfolio documents, and Presenting Your Pitch in networking and interviews. Although not required, it is helpful to attend the workshop entitled, "DISCOVERY: Knowing Yourself & Where You're Going" in advance of this session.