Practical vs. Statistical Significance

Statistical significance does not always equal practical significance. A difference may be statistically significant without having any meaningful impact in real life. Conversely, practical differences may not always achieve statistical significance.

Read More: www.nngroup.com/articles/quant-ux-glossary/#Practi…
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Chapters:
00:00 Practical Significance: Definition
0:37 A/B Test Results: Example
1:22 Practical Significance ≠ Statistical Significance
2:10 View More NN/g Content