DxO's History: 20 Years of Photography Passion

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Tony & Chelsea Northrup cover the history of DxO Labs to celebrate their 20-year anniversary! The founder, Jérôme Ménière, started Vision-IQ to save lives by detecting potential drowning victims in pools. That product became Poseidon, which has saved hundreds of lives. However, it required developing novel computer vision and lens distortion correction techniques.

The team went on to found DO and then DxO to bring those same technologies to the photography community. First, by improving early phone cameras. They then developed systems for accurately measuring lens quality (which later went on to become DxO Mark). They created a unique camera that connected directly to an iPhone to produce better quality images: the DxO One. In DxO Labs' next chapter, they serve the photography community by creating a suite of post-processing applications, including DxO PhotoLab, FilmPack, and the Nik Collection!

0:00 Introduction
0:58 About the Founder
1:28 Poseidon
4:39 Becoming DxO Labs
7:46 eDoF: Tony nerds out
10:13 DxO Mark
14:10 DxO One
16:31 Software for Passionate Photographers
17:45 DxO Optics Pro
18:05 DxO FilmPack
19:17 DxO ViewPoint
19:37 Nik Collection by DxO
22:17 DxO PureRAW
23:03 DxO PhotoLab
23:59 The Future of DxO