Value Proposition Canvas by Executive Coach, Josefine Campbell

In this video Executive Coach Josefine Campbell will explain a tool thats designed for innovation in corporate environments. It's a value proposition canvas. It's useful when you want to develop and create innovation for your business and products. Josefine Campbell explains here, that consumers are emotionel, not rational, and that's where the value proposition canvas is a good tool, cause it requires that you reflect as a business on what your clients needs are. And then it can guide you on how to fulfil their needs.