How Colombian fajas took over the United States

The United States is the top buyer of Colombian fajas, a type of specially made waist trainers that help women — and men — achieve the body of their dreams. How did the garment go from medical apparel to fan favorite in the United States? And what role does Kim Kardashian play in all of this? I talked to few people to get answers to those questions.

Thank you to the interviewees in this piece:

María Luisa Jimenez, president/CEO of LipoExpress, Premier International Group: www.lipoexpress.com/

Diana Lunareja, marketing and fashion communications consultant: www.instagram.com/dianalunareja/?hl=en

The Shapewear Spot: www.instagram.com/theshapewearspot/

Special thanks to Patreon member Vanessa Hurtado (my sister!) for supporting my channel. Also special shoutout to her for letting me film B-roll of her looking at fajas (she's the one with the pink hair). If you'd like to support my journalism, join my Patreon! www.patreon.com/c/byfernandoh

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About me:
Fernando Hurtado is an award-winning video journalist and the founder of In The Hyphen, a YouTube channel telling deeply researched, visually rich stories about U.S. Latinos. Before launching In The Hyphen, he was a journalist at NBC and Telemundo, where we produced national content for the 40+ NBC and Telemundo local stations. He's covered three Olympics and produced the award-winning My New Favorite Olympian podcast. He also hosted and produced Bísness School, a podcast about Latino entrepreneurs that was recognized by the Signal Awards. He was named to LA TV Week's 40 Under 40 in 2023.

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