@envatotuts

If you liked this one, check out our new video The Principles of Motion Design: https://www.youtube.com/watch?v=0N0NHlvMEWs

@Maryyyyc

I’m a self-taught artist, and I’m just now taking online YouTube art courses to help improve my art. So thank you for this!

@gennalalibelatours289

The Principle of Design
1.	Visual weight, make balance of your art work for the eye. 
2.	Unity, the relationship between elements. 
3.	Contrast, creating visual hierarchy. The use of different, colors, textures, shapes 
4.	Emphasis, use of negative, positive relationship, colors, lines. 
5.	Repetition, repeat the same element through a design, to create consistency 
6.	Pattern, the repetitions of multiple design elements
7.	Rhythm, creating organized type of movement, the path our eyes takes us
8.	Movement, the path our eyes takes through a design composition 
9.	Proportion a sense of unity creation, well to each other, that can add balance and harmony
10.	Harmony is the sense of cohesiveness between the elements in the composition, somehow related
11.	Variety creates contrast and tension in design composition, can be intriguing for the viewers. 
These are the foundation for creating a composition, that can help you create a structure that is strong and presented in the right way. These principles will also help you understand; how other design are built or if you are missing the piece of the puzzle or editing process, when you are designing something to make sure your design works with these rules and help you design with purpose by giving function to every element in the composition and communicate clear message. 
From now on when you see design you can decode it and why each piece is there and what is its function.

@KIDNOFACE

DEAR YT ALGORITHM: please recommend me more design lessons, filled with tips and experience such as this video. Thank you, truly yours.

@rashone2879

Excellent presentation…I’m a painter and these same principles apply to fine art; many artists want to skip this type of learning and end up not understanding why their paintings aren’t successful.

@CoffeeWithCrissy

Principles, in order of mention:
1. Balance
2. Unity
3. Contrast 
4. Emphasis 
5. Repetition 
6. Pattern
7. Rhythm 
8. Movement
9. Proportion
10. Harmony
11. Variety

@ManjuManjunath-dr1jb

Contrast,Balance,Emphasis,Proportion, Hierarchy,Repetition,Rhythm, Pattern, White space,Movement,Variety,Unity.

@yashparmar4873

The principal of design are as follows:
1_BALANCE
2_UNITY
3_CONTRAST
4_EMPHASIS
5_REPITATION
6_PATTERN
7_RYTHEM
8_MOVEMEMT
9_PROPORTION
10_HORMONY
11_VERITY
12_ THANK YOU FOR THIS

@bingo1232

This woman has her head on straight (and balanced).  I like her approach, can learn from her, and be happy with the results.  Her examples are great examples, accurate, and helpful.  I recommend her to design classes around the world.  Thank you Laura for your clear teaching methods and your dedication to a more pleasing world.

@TheGhost-mv5dp

I have just invested 2 days into trying to figure out how to get started with design and got nowhere. Then someone pointed me to this video. Now it all makes sense and I feel like I am in a place to explore further into each of the principles you mentioned. So thank you! This was very helpful.

@Jhonnyw1ck

Balance : equal spread of visual element.
Unity : consistent layout, style, and matching combination of colors.
Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc.
Emphasis : using contrast to point out specific thing.
Repetition : create consistency for branding, can be used for unity.
Pattern : can be used for branding or give character to your design.
Rythm : creating movement with specific organizationan pattern.
Movement : Dynamic compotition to create a sequeance for the eye.
Proportion : the unity of scaling to create balance, and also give hirarchy.
Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect.
Variety : using Variety of element to create more contrast.

From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.

@hafsaharoon1211

Color Theory is important too. If we don't learn color theory, we could create chaotic art pieces. One more thing, do not add too much contrast. This makes your art piece so chaotic that your brain couldn't process it correctly. Overall, amazing video!

@startuptutorial

Thank you. I am a business owner (a bootstrapped startup, to be more accurate) and this is what I exactly needed!! Unless you have knowledge of these concepts, you cannot guide your employees to design better

@streakphreak

Thank you Laura and thank you Envato Tuts+ for this incredible and cut-to-the-chase video. 😍
I didn't know the principles but here I am working for a company as a lead UI/UX designer lol.
I am really glad I stumbled upon this video thanks to Youtube's algorithm haha. 😄

Edit: In the Rhythm section, we can't also say there's no clear system for the repetition of the colours. If you be a little bit more playful then you'll start to see the pattern or system and using that system the blocks of the same colours were placed. Or maybe it's just me.
1 - Start from the bottom green block and image a ball hitting and ricocheting to the green block on the top.
2 - Now continue playing that old DVD icon thing that bounces off the border of the TV screen.
3 - Now place blocks of the same width right where the box hits and bounces off.
4 - Increase or decrease the width/height of the blocks and change colours.
5 - Your last hit point should be the blue block on the top.

@UDAYUIUX

00:00 Understanding the principles of design is crucial for creating visually pleasing and functional work.
02:37 Design principles: Unity and Contrast
05:38 Design principles: Contrast, Emphasis, and Repetition
08:29 Design principles: repetition, pattern, and rhythm
11:21 Design principles: Rhythm and Movement
13:59 Design principles: Proportion and Harmony
16:24 Harmony and variety are important principles of design.
19:06 Understanding the principles of design is crucial for creating a strong composition.
Crafted by Merlin AI.

@t.a.m9741

It would have been better if you would have shown some designs who don't maintain the principle and compare them both

@SAMANTHABAINES-xq8nu

Can you also show in your next videos, examples of a 'bad' version, where the design can go wrong, not just when it goes well please?

@jjactual9321

wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing

@StillOnTrack

Excellent video. I really like your examples and your way of explaining. I've been a graphic designer for 10 years but I still like to watch different people's explanations of the basic principles because I like seeing and hearing other peoples ways of interpreting, explaining, and demonstrating them.

@UmeshPathak0911

At 9:36 the patterns also creates the word "WAVE" in the background!